Hey. Hi. Hello.

I’m Allyson! I’ve spent my career making sure every event, campaign, and activation creates unforgettable experiences and impactful results. Whether it’s a one-of-a-kind experiential campaign or a beloved annual event, I’m energized by the endless variety and new challenges each project brings. I get to dive into the details and constantly learn, adapt, and innovate to bring new layers of excitement to every project.

One of the most rewarding parts of my work is seeing that “ah-ha” moment from guests—their eyes light up as they connect with a brand or experience in a way that stays with them. People don’t see the behind-the-scenes chaos that makes these moments happen, but I do, and it’s that journey—from the first brainstorm to the last goodbye—that makes it all worth it.

I’m known as the go-to problem solver who doesn’t bring a problem to the table without at least three solutions in mind. (And yes, I might be a bit of a math nerd—budgeting down to the penny and my trusty spreadsheets are my happy place.) Having started in events long before “experiential marketing” was even a thing, I’ve worked in every corner of the industry—venues, fabrication, AV, content, catering, production, logistics, client-side, agency-side—you name it. This gives me a unique perspective to see both the big picture and the fine details that truly bring an event to life.

This site is a showcase of some of the work I’ve done and the magic I’ve had the privilege to create. If you’re looking to bring an impactful, memorable experience to your audience, let’s chat!